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Electronic Commerce: Principles and Practice

Autor Hossein Bidgoli
en Limba Engleză Hardback – 28 aug 2001
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.


  • Offers a generalist's overview of the field and its major players for people with little or no technical background
  • Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
  • Projects and hands-on exercises conclude each chapter
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Specificații

ISBN-13: 9780120959778
ISBN-10: 0120959771
Pagini: 487
Dimensiuni: 152 x 229 x 29 mm
Greutate: 0.87 kg
Ediția:[.
Editura: ELSEVIER SCIENCE

Public țintă

Professionals interested in learning the fundamentals of the Internet and e-commerce; students in post-graduate Internet business, information systems and business management development courses.

Cuprins

Getting Started with Electronic Commerce
Electronic Commerce Fundamentals
Electronic Commerce In Action
Intranets and Extranets
Electronic Data Interchange
Electronic Payment Systems
Marketing and Advertising on the Web
Technologies and Applications to Support Electronic Commerce
Infrastructure for Electronic Commerce
Personal, Social, Organizational, Legal, Tax, and International Issues
Security Issues and Measures: Protecting Electronic Commerce Resources
Building a Successful Electronic Commerce Site: A Life Cycle Approach
Appendix A: Basic Web Literacy and Instructions for Creating Web Pages
Glossary

Recenzii

"This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources." —Book News, Inc.®, Portland, Oregon