Electronic Commerce: Principles and Practice
Autor Hossein Bidgolien Limba Engleză Hardback – 28 aug 2001
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
- Offers a generalist's overview of the field and its major players for people with little or no technical background
- Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
- Projects and hands-on exercises conclude each chapter
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Specificații
ISBN-13: 9780120959778
ISBN-10: 0120959771
Pagini: 487
Dimensiuni: 152 x 229 x 29 mm
Greutate: 0.87 kg
Ediția:[.
Editura: ELSEVIER SCIENCE
ISBN-10: 0120959771
Pagini: 487
Dimensiuni: 152 x 229 x 29 mm
Greutate: 0.87 kg
Ediția:[.
Editura: ELSEVIER SCIENCE
Public țintă
Professionals interested in learning the fundamentals of the Internet and e-commerce; students in post-graduate Internet business, information systems and business management development courses.Cuprins
Getting Started with Electronic Commerce
Electronic Commerce Fundamentals
Electronic Commerce In Action
Intranets and Extranets
Electronic Data Interchange
Electronic Payment Systems
Marketing and Advertising on the Web
Technologies and Applications to Support Electronic Commerce
Infrastructure for Electronic Commerce
Personal, Social, Organizational, Legal, Tax, and International Issues
Security Issues and Measures: Protecting Electronic Commerce Resources
Building a Successful Electronic Commerce Site: A Life Cycle Approach
Appendix A: Basic Web Literacy and Instructions for Creating Web Pages
Glossary
Electronic Commerce Fundamentals
Electronic Commerce In Action
Intranets and Extranets
Electronic Data Interchange
Electronic Payment Systems
Marketing and Advertising on the Web
Technologies and Applications to Support Electronic Commerce
Infrastructure for Electronic Commerce
Personal, Social, Organizational, Legal, Tax, and International Issues
Security Issues and Measures: Protecting Electronic Commerce Resources
Building a Successful Electronic Commerce Site: A Life Cycle Approach
Appendix A: Basic Web Literacy and Instructions for Creating Web Pages
Glossary
Recenzii
"This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources." —Book News, Inc.®, Portland, Oregon