In Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship, Rizzetta shares the 100 lessons that have helped him to become the leader of one of the fastest-growing independent public relations firms. He shares the real-world lessons that he's learned while building and operating a fast-growing business with practical and digestible stories behind each, including overcoming adversity in your career, building a winning corporate culture, how to recruit and hire great talent, entrepreneurship stories, effective management tips, leadership lessons, sales tips and best practices, ways to differentiate your customer service practices, how to bring innovation to life, and conflict resolution in the workplace.