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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

Autor Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park
en Limba Engleză Hardback – 16 mar 2016
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
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Specificații

ISBN-13: 9781107073142
ISBN-10: 1107073146
Pagini: 230
Ilustrații: 3 b/w illus. 10 tables
Dimensiuni: 152 x 237 x 18 mm
Greutate: 0.46 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States

Cuprins

Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.

Descriere

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.