In an economic environment where ministries and nonprofit organizations are struggling to identify and implement new, innovative strategies to sustain growth and remain relevant, Empowered Marketing was written to provide insights and creative strategies to help you navigate through the unique nuances of church and non-profit marketing. Many of these organizations rely on volunteers to manage their marketing efforts and this book is ideal for marketing directors, non-profit board members, committee chairs or volunteers who have been tasked with providing marketing direction or support for a church or non-profit organization. This beginners resource will help church and non-profit marketing professionals balance the nuances of communicating effectively while implementing creative strategies that best convey your unique brand...even with a limited budget. It's time to stand out from the pack and use every resource available to you, to help further your important mission of making a difference and changing lives for the better.