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Enterprise and Small Business de Dylan Jones-Evans

Enterprise and Small Business

Autor Dylan Jones-Evans, Sara Carter
en Limba Engleză Paperback – 23 mai 2012
This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge and operate, the nature of entrepreneurship and the practical business of managing a small firm.
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Specificații

ISBN-13: 9780273726104
ISBN-10: 0273726102
Pagini: 568
Ilustrații: Illustrations
Dimensiuni: 239 x 169 x 29 mm
Greutate: 0.82 kg
Ediția:3 ed
Editura: Pearson Education

Notă biografică

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.
Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

Cuprins

  • 1. Introduction
  • Part 1: ENTREPRENEURSHIP
  • 2. The Evolution of Entrepreneurship Theory
  • 3. Entrepreneurship and Economic Development
  • 4. Government and Small Business
  • 5. The Real World of the Entrepreneur
  • Part 2: THE ENTREPRENEURIAL PROCESS
  • 6. The Entrepreneurial Process
  • 7. Entrepreneurial Opportunities
  • 8. Effectuation and Entrepreneurship
  • 9. The Psychology of the Entrepreneur
  • 10. Entrepreneurial Failure
  • Part 3: TYPES OF ENTREPRENEURSHIP
  • 11. Ethnicity and Entrepreneurship
  • 12. Gender and Entrepreneurship
  • 13. Family Business
  • 14. Habitual Entrepreneurs
  • 15. Technology Entrepreneurship
  • 16. Social Entrepreneurship
  • 17. Community Entrepreneurship
  • Part 4: ENTREPRENEURIAL MANAGEMENT
  • 18. Entrepreneurial Marketing
  • 19. Entrepreneurial Networks and the Small Business
  • 20. Finance and the Small Business
  • 21. Strategy and the Small Firm
  • 22. Growth and Development in the Small Firm
  • 23. Internationalization and Entrepreneurial Businesses