Enterprise Rules

Don Young makes a devastating case about how management has in so many companies lost its way and needs to get back on track. He outlines the tried and tested principles that companies need to follow in order to become high achievers.
Young goes on to show how managers can put their companies in a position where they are able to exploit the principles that determine high achievement and make life better for everyone they serve.
Don Young started his business career with Unilever, and has since been a senior manager of several companies that have been forced to confront extensive change.