How and why do some entrepreneurs succeed, where others fail? The answer is actually very simple. Everything you have in your life is a result of the choices you and you alone have made on a daily basis... and just prior to making that choice, you had a thought. This book is all about your thinking processes. It will show you a tried and tested formula, which you can apply to succeed as an entrepreneur - as well as the thinking (and actions) required to implement it Who you become as a result of this process will be just as, if not more important than what you do to get there. You will be a successful entrepreneur, capable of creating value and a positive change in the world.