Entrepreneurial Success Sums it Up: Successful entrepreneurs must understand business principles. Geiger's book is extremely powerful. No one has summed up the key concepts of a successful entrepreneur more creatively. This is a must read for those entrepreneurs and would-be entrepreneurs who want to succeed the first time out. It will provide you with the right keys to start your entrepreneurial engine and move up the road to success. This is not a book of theories. It contains 102 very practical, usable, and easily executable principles that can make the difference between profits and failure. The principles in this book will make you money and keep you out of court. Gerald Quirk, Lt. Col, Ret. Professor, Marketing University of Richmond Lecturer, Business Turn-Around Specialist