A compilation of insights from leading entrepreneurs and innovators. These pages are filled with intimate discussions from the people who redefine the business world every day-a brilliant demonstration of Rothman Institute of Entrepreneurship's dedication to the entrepreneurial and innovative spirit. Featured executives include for profit entrepreneurs, social entrepreneurs and corporate and nonprofit innovators. They include top leaders from Cisco, Merck, Campbell Soup, Avon, Schering-Plough, Ecko, Harvard Business School and the United Nations, among others. Book includes access to the videos of their lectures and interviews. *Corporate innovators include: Andrea Jung, Avon - Innovation at Avon; Douglas Conant, Campbell Soup Company - Mission Driven Innovation; Fred Hassan, Warburg Pincus, Schering-Plough - Customer Focus: A Prescription for Driving Innovation; Mervyn Turner, Merck - Building Merck's Future through Open Innovation; Carlos Dominguez, Cisco - Leveraging Collaboration for Innovation; Charles Cascio, Educational Testing Service - The Evolution of an Innovative Business Unit; Peter Weedfald, Gen One Ventures, Circuit City - The Eight Golden Rules of Entrepreneurship; *Entrepreneurs include: Seth Gerszberg, Marc Ecko Enterprises - How I Quit Treading Water and Learned to Swim; Gregory Olsen, GHO Ventures, Sensors Unlimited - Buying and Selling Entrepreneurial Companies; John Bailye, EKR Therapeutics, Dendrite International - Innovative Leadership in Growing Companies; John Crowley, Amicus Therapeutics, Inc. - Extraordinary Measures; Diahann Lassus, Lassus Wherley - Creating a Business from Scratch; Kenneth Burkhardt, Verbier Ventures, Dialogic - The Thrills and Chills of Building a High-Tech Company; Lindsay Phillips, SwitchFlops, Inc. - The Story Behind SwitchFlops; Reginald Best, ProtonMedia, Netilla Networks - Plan to Succeed; *Academic innovators include: Clayton Christensen, Harvard Business School; Michael Horn, Innosight Institute - Disruptive Innovation; *Family business entrepreneurs include: Leonard Green, The Green Group - Nurturing Innovation in Small Businesses; Shau-wai Lam, DCH Auto Group - Branding for Success; Kurus Elavia, Gateway Group One - Securing Relationships One at a Time; *Nonprofit innovators include: Ralph Nader, Consumer advocate - Social Entrepreneurship: Doing Good While Doing Well; Amir Dossal, United Nations - Building Innovative Partnerships to Heal the World; Maxine Ballen, NJTC - The Path to Entrepreneurship: Seven Rules for Business Success; Lillian Rodriguez Lopez, Hispanic Federation - Justice and Social Entrepreneurship"