Entrepreneurship from Creativity to Innovation
Autor Edward Lumsdaine, Martin Binksen Limba Engleză Paperback
Part One of this book presents a holistic view of entrepreneurship and its links to creativity and innovation. You will be introduced to the Herrmann thinking styles model, the creative problem solving model and the Pugh method for developing optimized solutions.
In Part Two, you will learn to apply these thinking tools to the product development process, from finding a consumer need and then synthesizing creative ideas down to a "best" concept or solution which can be protected with a patent.
Part Three shows how you can apply these tools to business development ? it also provides an overview of resources that are available to entrepreneurs for business startup.
Part Four discusses leadership and management strategies for a startup enterprise. Itpresents the four crucial pillars needed to sustain organizational innovation for growth and profitability: development of everyone's thinking skills; their application by cross-functional teams at the project level; their integration at the organizational level by management; with open communication linking everyone in the enterprise.
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Specificații
ISBN-13: 9781425104726
ISBN-10: 142510472X
Pagini: 206
Dimensiuni: 210 x 280 x 12 mm
Greutate: 0.51 kg
Editura: Troubador Publishing
ISBN-10: 142510472X
Pagini: 206
Dimensiuni: 210 x 280 x 12 mm
Greutate: 0.51 kg
Editura: Troubador Publishing
Notă biografică
Edward Lumsdaine grew up in Shanghai during the war years with an American father and Chinese mother. He worked his way to the US on a Danish tramp steamer, followed by four years in the US Air Force. He earned his doctorate in mechanical engineering, then advanced from professor to Dean of Engineering in several universities. Edward taught and directed research in solar energy, engineering design, and entrepreneurship before retiring in Tennessee, where he now plays Appalachian music.