Cantitate/Preț
Produs

Entrepreneurship ISE

Autor Robert Hisrich, Michael Peters, Dean Shepherd
en Limba Engleză Paperback – 20 feb 2023
The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.  

Each chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started. Boxed summaries of articles in the news (As Seen in Business News) illustrate the chapter discussions and Ethics boxes discussing ethical issues are found in all the chapters. Each chapter concludes with research tasks, class discussion questions, and selected readings for further research and study.  

At the end of the book is a selection of Cases that can be used along with any chapter, as well as listing of other appropriate cases on a chapter-by-chapter basis. 
Citește tot Restrânge

Preț: 57020 lei

Preț vechi: 75535 lei
-25% Nou

Puncte Express: 855

Preț estimativ în valută:
10911 11505$ 9084£

Carte disponibilă

Livrare economică 20-25 decembrie
Livrare express 06-12 decembrie pentru 20255 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781266264139
ISBN-10: 1266264132
Pagini: 578
Dimensiuni: 203 x 252 x 23 mm
Greutate: 2.02 kg
Ediția:12
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

PART 1: THE ENTREPRENEURIAL PERSPECTIVE   
Chapter 1: The Entrepreneurial Mind-Set 
Chapter 2: Corporate Entrepreneurship 
Chapter 3: Generating and Exploiting New Entries 
PART 2: FROM IDEA TO THE OPPORTUNITY  
Chapter 4: Creativity and the Business Idea 
Chapter 5: Identifying and Analyzing Domestic and International Opportunities 
Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur 
PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN  
Chapter 7: The Business Plan: Creating and Starting the Venture 
Chapter 8: The Marketing Plan 
Chapter 9: The Organizational Plan 
Chapter 10: The Financial Plan 
PART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE  
Chapter 11: Sources of Capital 
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public 
PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE  
Chapter 13: Strategies for Growth and Managing the Implications of Growth 
Chapter 14: Accessing Resources for Growth from External Sources 
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture 
PART 6: CASES