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Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention de Lisa Gundry

Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention

Autor Lisa Gundry, Jill Kickul
en Limba Engleză Hardback – 25 sep 2006
Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.
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Specificații

ISBN-13: 9781412916561
ISBN-10: 1412916569
Pagini: 424
Dimensiuni: 178 x 254 x 27 mm
Greutate: 0.91 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Recenzii

"A complete book on entrepreneurial strategies with mini-business cases."
"The “Strategy in Action” approach differentiates this work. I also appreciate the ethics references made throughout the chapters. This is how ethics should be taught, rather than in a course entitled Ethics. The authors pump life into the subject rather than academics. " 

"Excellent explanation of perceptual mapping. Very effective means of determining the relative importance of key drivers within an industry or marketplace. Most impressive is the integration of content and example in a balanced manner that does not emphasize any particular industry or venture type." 

"Business textbooks tend not to be the most stimulating reads, but a new one by two professors seeks to change that image. Entrepreneurship Strategy by Lisa K. Gundry and Jill R. Kickul offers lots of cases, checklists, sample documents, and suggestions. Case examples include well-known companies . . . In addition, there is understandable guidance on developing financial statements and marketing plans."
"I really liked the use of the term “social capital” and the message that it should be viewed as an investment by the entrepreneur who needs to chart a matrix of sorts of connections and potential positive outcomes per connection. Also, the appendix on networking and organizational resources is absolutely super!"

Cuprins

Foreword by Paige Arnof-Fenn
Acknowledgments
Introduction
Part I: Entrepreneurial Strategies for the Emerging Venture
1. Entrepreneurship and Strategy: A Framework for New Venture Development
Contemporary Entrepreneurship: Trends and Patterns
Entrepreneurship That Matters: Social Value Creation
The Role of Innovation in Entrepreneurship Strategy
Beyond Traits: Scripting Our Own Entrepreneurial Strategies
Whole Brain Thinking: An Introduction to Strategy for the Emerging Venture Using the 7-S Model
Summary of Chapter Objectives
References
2. Strategies for Opportunity Identification: The Creative Process
Creativity and Entrepreneurship: Turning Ideas Into New Venture Opportunities
Sources of Ideas for New Ventures
The Opportunity SEARCH
Building the Entrepreneurial Culture to Support Creativity and Innovation
Summary of Chapter Objectives
Notes and References
3. Strategies for Evaluating Opportunities: The Assessment Process
Opportunity Evaluation: Will the Idea for the New Venture Work?
Four Primary Areas for Assessment
Assessing the Feasibility of the New Venture Idea
Fourteen Questions to Ask Every Time
The Feasibility Analysis: Beginning the Evaluation Process
From KIC to OOPs: The Opportunity Organizational Proposal
Summary of Chapter Objectives
Notes and References
Appendix 3.1 Sources for Industry and Market Research
Appendix 3.2 Estimating Start-Up Expenses
4. Developing New Venture Strategy: Preparation and Launch
Strategic Planning and Entrepreneurship
Entrepreneurship and Strategic Management: The Creation of Wealth and Value
Creating the Strategic Vision: Articulating Need and Purpose
Values Creation: Developing Strategy in Good Company
Writing a Code of Ethics
Summary of Chapter Objectives
Notes and References
5. Market Entry: Positioning the Firm for Strategic Advantage
Designing Your Firm's Value Solution(s)
The Key Drivers Integral to Buyers’ Demands and Expectations Within Your Industry
Matrix Comparisons: Further Examining the Framework
Developing the Go-to-Market Strategy
The Strategic Plan Outline
Strategic Positioning: From SWOT to TOWS
Shifting the Focus of Strategy: Creating New Markets Versus Competing Directly
Summary of Chapter Objectives
References
Part II: Entrepreneurial Strategies for the Growing Venture
6. Financial Resource Capabilities
The Differences Between Debt and Equity Financing: Two Similar but Separate Audiences
Understanding the Financing Stages Along the Life Cycle of the Business
Further Descriptions on the Common Sources of Financing From a Debt Perspective
Preparing Your Information for the Lender
Equity Investors: Angel Investors and Venture Capital Firms
All Told, Why Entrepreneurs Don’t Get Funding
Summary of Chapter Objectives
Appendix A: Explanatory Term Sheet Sample
Appendix B: Due Diligence Checklist Table
Appendix C: Additional Guidelines For Presenting Your Business Plan
Notes
7. The Evolving Management Team
Up and Running: Managing the Growing Firm
Building an Advisory Board: Seeking Advice and Advisers
Boards of Directors: Corporate Governance Considerations
Forms of Ownership: Legal Structure of the Organization
Summary of Chapter Objectives
Note and References
8. Building Networks and Strategic Alliances
The Benefits and Outcomes of Creating and Sustaining Strategic Alliances
With Whom Should You Partner?
Understand the Value of Investing in the Social Capital That Can Drive Your Business
Summary of Chapter Objectives
Note and References
PART III: Entrepreneurial Strategies for Sustaining Growth in the Established Venture
9. Innovative Strategies for Entrepreneurial Growth
Strategies for Innovation: Incremental to Revolutionary Perspectives
Strategic Thinking: Ideas for Future Expansion
The Five Innovation Mistakes
Maintaining an Innovation-Friendly Environment in the Established Venture
Summary of Chapter Objectives
Notes and References
10. Strategies for the Growing Venture: Mergers, Acquisitions, Franchising, and Exit Strategies
Mergers and Acquisitions: Growth Strategies of Promise and Peril
Franchising: Growth Through Systems Creation
Exit Strategies for the Entrepreneurial Firm
Valuation of the Business
Summary of Chapter Objectives
Notes and References
11. Beyond the Strategic Entrepreneurial Model: Learning from Failure
The Other Side of Success: Rapid Growth
Solutions for Problems During Rapid Growth
Entrepreneurs and Failure: The Warning Signs
Learning From Failure
Summary of Chapter Objectives
Notes and References
Index
About the Authors

Notă biografică

Descriere

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.