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Epica Book 25: Europe's Best Advertising: Epica: Europe's Best Advertising, cartea 25

Autor Epica, Epica Awards
en Limba Engleză Hardback – 6 sep 2012
Not only does this title showcase work from all over Europe, it is also the only reference annual on European advertising that features print publications and television commercials, Internet sites and integrated marketing campaigns.Conveniently arranged by product category, with over 900 high-quality colour images and creative credits and translations, Epica Book 25: Europe's Best Advertising is an indispensable source of information and inspiration for all those interested in advertising.
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Specificații

ISBN-13: 9782884791106
ISBN-10: 2884791108
Pagini: 400
Ilustrații: 1000
Dimensiuni: 226 x 305 x 28 mm
Greutate: 2.09 kg
Editura: AVA Publishing
Seriile Epica, Epica: Europe's Best Advertising

Locul publicării:London, United Kingdom

Caracteristici

Will both inspire advertising students and professionals and keep them up to date with the most successful recent campaigns

Notă biografică

Introduced by Martin Spillmann, Founder & Executive Creative Director of Spillmann/Felser/Leo Burnett, Zurich.

Recenzii

This is the closest you'll get to a 'how to' book on creative advertising.
...work that points the way to the advertising of tomorrow.
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!

Descriere

Brings together the images from all the 2011/12 Epica Award winners. This title features more than 850 commercials, print ads, media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It offers information for all those interested in contemporary European creative trends.