Epistemological Attributions to Entrepreneurial Firms: Linking Organizational Design and Operational Efficiency
Autor Ananya Rajagopalen Limba Engleză Hardback – 16 ian 2021
This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects of marketing strategies on entrepreneurial performance, organizational design practices, and design-to-market concept in the context of contemporary organizational and operational designs.
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Specificații
ISBN-13: 9783030646349
ISBN-10: 3030646343
Pagini: 149
Ilustrații: XXIII, 149 p. 10 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.39 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
ISBN-10: 3030646343
Pagini: 149
Ilustrații: XXIII, 149 p. 10 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.39 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
Cuprins
Chapter 1 Understanding Micro- and Small Enterprises.- Chapter 2 Review of entrepreneurial epistemologies.- Chapter 3 Contemporary Entrepreneurial Practices.- Chapter 4 Entrepreneurship and Markets.- Chapter 5 The Entrepreneurial Road Ahead.- Index.
Notă biografică
Ananya Rajagopal holds Ph.D. in Administration with focus on Entrepreneurship and Marketing Strategies from EGADE Business School. She has published several papers in international journals of repute and contributed research works in international conferences and edited books. She currently holds the position of Research Professor at Anáhuac University, Mexico.
Textul de pe ultima copertă
This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects of marketing strategies on entrepreneurial performance, organizational design practices, and design-to-market concept in the context of contemporary organizational and operational designs.
Ananya Rajagopal holds Ph.D. in Administration with focus on Entrepreneurship and Marketing Strategies from EGADE Business School. She has published several papers in international journals of repute and contributed research works in international conferences and edited books. She currently holds the position of Research Professor at Anáhuac University, Mexico.
Caracteristici
Endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies Aims at bridging entrepreneurial theories with strategies in practice Discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies