The first edition of the guide to "Essential China Travel Trends," published by ChinaTravelTrends.com, and produced in collaboration between Dragon Trail, VariArts Travel Group, and GreenEarth.travel, is an attempt to reveal some of the critical trends, and pitfalls when trying to enter this market, and offers insights from practitioners in the industry. It includes topics such as Internet and Social Media, Distribution, Sustainability, Outbound and Domestic Tourism, MICE, as well as Hotel Development.