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Essential Economics for Business

Autor Elizabeth Jones, John Sloman
en Limba Engleză Paperback – 11 dec 2023
Grasp essential economic concepts applied to the business world.
Essential Economics for Business, 7th edition, by Sloman & Jones is a concise and friendly introduction to economics written specifically for business students.
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Specificații

ISBN-13: 9781292728940
ISBN-10: 1292728949
Pagini: 424
Dimensiuni: 266 x 195 x 19 mm
Greutate: 0.77 kg
Ediția:7 ed
Editura: Pearson Education

Notă biografică

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol
Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasurys Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Cuprins

Preface
Publisher's acknowledgements

Part A INTRODUCTION

  1. Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

  • The working of competitive markets
  • Demand and the consumer
  • Supply decisions in a perfectly competitive market
  • Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

  • Pricing and output decisions in imperfectly competitive markets
  • Business growth and strategy
  • Multinational corporations and business strategy in a global economy
  • Labour and employment
  • Government, the firm and the market
  • Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
  • The economy and business activity
  • National macroeconomic policy
  • The global trading environment
  • The global financial environment
  • Websites appendix
    Key ideas
    Glossary