Essentials of Advertising
Autor Robert Cluleyen Limba Engleză Paperback – 2 feb 2017
Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.
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Specificații
ISBN-13: 9780749478391
ISBN-10: 074947839X
Pagini: 240
Dimensiuni: 170 x 240 x 13 mm
Greutate: 0.39 kg
Editura: Kogan Page
ISBN-10: 074947839X
Pagini: 240
Dimensiuni: 170 x 240 x 13 mm
Greutate: 0.39 kg
Editura: Kogan Page
Descriere
Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.