Do you feel less confident when you deal with others? Do you succumb to others' demands and do things that you do not wish to do? Do you want to be on equal footing with others but keep feeling otherwise? Do you end up shouting and getting angry with others to be on par with them? Have you become habitual of always proving your superiority to others by being aggressive? Is something wrong the way you approach people? If answers to above-mentioned questions are "yes" then it makes a strong case for being "assertive" rather than continuing the existing submissive or aggressive behavior. Therefore a thorough knowledge of "Assertive Behavior" becomes imperative. To facilitate gaining the knowledge in this vital subject in the shortest time, authors Shyam Bhatawdekar and Dr Kalpana Bhatawdekar included only the "essentials" of "Assertive Behavior" in the book. The authors are top-notch business executives, successful entrepreneurs, highly sought after business and management consultants, eminent management gurus and scholars, authentic human behavior experts and prolific authors. And so the book becomes an authentic document on the subject.