Essentials of Entrepreneurship and Small Business Management: Global Edition
Autor Norman M Scarboroughen Limba Engleză Paperback – 31 dec 2009
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
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Specificații
ISBN-13: 9780132453264
ISBN-10: 0132453266
Pagini: 648
Dimensiuni: 216 x 276 mm
Greutate: 1.3 kg
Ediția:6Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 0132453266
Pagini: 648
Dimensiuni: 216 x 276 mm
Greutate: 1.3 kg
Ediția:6Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
Section I. The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan
Chapter 9. E-Commerce and the Entrepreneur
Chapter 10. Pricing Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Debt and Equity
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning for the Next
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan
Chapter 9. E-Commerce and the Entrepreneur
Chapter 10. Pricing Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Debt and Equity
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning for the Next
Caracteristici
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
Updated! See concepts in action with Real-World Examples from accross the globe. Updated with several new Real-World examples, this edition allows students to see how entrepreneurs are putting the text’s material into action in their own region, including examples from Europe, the Middle East, Asia, Australia and Africa . The business founders featured in these examples reflect the diversity that makes entrepreneurship a vital part of the global economy. Overall, these examples help students remember key concepts in the course and are easy to spot within the material.
New! Follow a successful business plan, featuring a new company in the sixth edition. Many courses in entrepreneurship and small business management require students to propose and write business plans. And since students often find it helpful to have a model to refer to as they build their plans, Think Archimedes—an innovative student development business—is included in this text and on the Companion Website as a helpful example for students to follow.
New! Present the opportunity to wrestle with several new ethical dilemmas. Ethics issues impact all types of businesses, including entrepreneurial. This text encourages students to think about and discuss potential ethics issues they may face in the “Ethics and Entrepreneurship” feature.
Updated! Give concepts foundation with “The Hands on…How To?” features. This feature selects a concept from each chapter and explains how to put it into practice using individualized companies as examples, including topics like:
• Launch a Successful Business While You Are Still in College
• Protect Your Company’s Intellectual Property
• Control Your Company’s Accounts Receivable
• Make Your Small Business a Great Place to Work
• And many more!
New! Play the role of consultant and advise the entrepreneur. The updated, popular “You Be The Consultant” feature appears twice in every chapter and details a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action.
OTHER POINTS OF DISTINCTION
New! Think critically about a variety of topics with 10 new brief cases. Covering several topics about small companies, these cases challenge students to think critically on the concepts covered in the text. From developing a business strategy and building a brand to protecting intellectual property and financing a business, these cases are ideal for either individual or group assignments.
Updated! Stay current with the latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
Updated! See concepts in action with Real-World Examples from accross the globe. Updated with several new Real-World examples, this edition allows students to see how entrepreneurs are putting the text’s material into action in their own region, including examples from Europe, the Middle East, Asia, Australia and Africa . The business founders featured in these examples reflect the diversity that makes entrepreneurship a vital part of the global economy. Overall, these examples help students remember key concepts in the course and are easy to spot within the material.
New! Follow a successful business plan, featuring a new company in the sixth edition. Many courses in entrepreneurship and small business management require students to propose and write business plans. And since students often find it helpful to have a model to refer to as they build their plans, Think Archimedes—an innovative student development business—is included in this text and on the Companion Website as a helpful example for students to follow.
New! Present the opportunity to wrestle with several new ethical dilemmas. Ethics issues impact all types of businesses, including entrepreneurial. This text encourages students to think about and discuss potential ethics issues they may face in the “Ethics and Entrepreneurship” feature.
Updated! Give concepts foundation with “The Hands on…How To?” features. This feature selects a concept from each chapter and explains how to put it into practice using individualized companies as examples, including topics like:
• Launch a Successful Business While You Are Still in College
• Protect Your Company’s Intellectual Property
• Control Your Company’s Accounts Receivable
• Make Your Small Business a Great Place to Work
• And many more!
New! Play the role of consultant and advise the entrepreneur. The updated, popular “You Be The Consultant” feature appears twice in every chapter and details a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action.
OTHER POINTS OF DISTINCTION
New! Think critically about a variety of topics with 10 new brief cases. Covering several topics about small companies, these cases challenge students to think critically on the concepts covered in the text. From developing a business strategy and building a brand to protecting intellectual property and financing a business, these cases are ideal for either individual or group assignments.
Updated! Stay current with the latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
Caracteristici noi
Updated! See concepts in action with Real-World Examples. Updated with several new Real-World examples, this edition allows students to see how entrepreneurs are putting the text’s material into action. The business founders featured in these examples reflect the diversity that makes entrepreneurship a vital part of the global economy. Overall, these examples help students remember key concepts in the course and are easy to spot within the material.
New! Follow a successful business plan, featuring a new company in the sixth edition. Many courses in entrepreneurship and small business management require students to propose and write business plans. And since students often find it helpful to have a model to refer to as they build their plans, Think Archimedes—an innovative student development business—is included in this text and on the Companion Website as a helpful example for students to follow.
New! Present the opportunity to wrestle with several new ethical dilemmas. Ethics issues impact all types of businesses, including entrepreneurial. This text encourages students to think about and discuss potential ethics issues they may face in the “Ethics and Entrepreneurship” feature.
Updated! Give concepts foundation with “The Hands on…How To?” features. This feature selects a concept from each chapter and explains how to put it into practice using individualized companies as examples, including topics like:
• Launch a Successful Business While You Are Still in College
• Protect Your Company’s Intellectual Property
• Control Your Company’s Accounts Receivable
• Make Your Small Business a Great Place to Work
• And many more!
New! Play the role of consultant and advise the entrepreneur. The updated, popular “You Be The Consultant” feature appears twice in every chapter and details a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action.
OTHER POINTS OF DISTINCTION
New! Think critically about a variety of topics with 10 new brief cases. Covering several topics about small companies, these cases challenge students to think critically on the concepts covered in the text. From developing a business strategy and building a brand to protecting intellectual property and financing a business, these cases are ideal for either individual or group assignments.
Updated! Stay current with the latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
New! Follow a successful business plan, featuring a new company in the sixth edition. Many courses in entrepreneurship and small business management require students to propose and write business plans. And since students often find it helpful to have a model to refer to as they build their plans, Think Archimedes—an innovative student development business—is included in this text and on the Companion Website as a helpful example for students to follow.
New! Present the opportunity to wrestle with several new ethical dilemmas. Ethics issues impact all types of businesses, including entrepreneurial. This text encourages students to think about and discuss potential ethics issues they may face in the “Ethics and Entrepreneurship” feature.
Updated! Give concepts foundation with “The Hands on…How To?” features. This feature selects a concept from each chapter and explains how to put it into practice using individualized companies as examples, including topics like:
• Launch a Successful Business While You Are Still in College
• Protect Your Company’s Intellectual Property
• Control Your Company’s Accounts Receivable
• Make Your Small Business a Great Place to Work
• And many more!
New! Play the role of consultant and advise the entrepreneur. The updated, popular “You Be The Consultant” feature appears twice in every chapter and details a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action.
OTHER POINTS OF DISTINCTION
New! Think critically about a variety of topics with 10 new brief cases. Covering several topics about small companies, these cases challenge students to think critically on the concepts covered in the text. From developing a business strategy and building a brand to protecting intellectual property and financing a business, these cases are ideal for either individual or group assignments.
Updated! Stay current with the latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.