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Essentials of Intellectual Property: Law, Economics, and Strategy

Autor Alexander I. Poltorak, Paul J. Lerner
en Limba Engleză Paperback – 28 mar 2011
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. * Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works * Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence * Offers an introduction to IP licensing and enforcement * Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
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Specificații

ISBN-13: 9780470888506
ISBN-10: 0470888504
Pagini: 320
Ilustrații: Illustrations, forms
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.38 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Intellectual property managers, technology managers, and new product development managers

Cuprins


Notă biografică

Alexander I. Poltorak is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. Paul J. Lerner is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.

Descriere

Full of tips, techniques, illustrative real-world examples, exhibits, and best practices, this second edition will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. It presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-known forms of IP.