Essentials of Management Information Systems
en Limba Engleză Paperback – 31 dec 2009
An in-depth look at how today's businesses use information technologies.
Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student. Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies.
The ninth edition focuses on currency and cutting-edge topics.
Preț: 877.80 lei
Preț vechi: 1140.01 lei
-23% Nou
Puncte Express: 1317
Preț estimativ în valută:
167.98€ • 174.32$ • 140.41£
167.98€ • 174.32$ • 140.41£
Cartea nu se mai tipărește
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780136110996
ISBN-10: 0136110991
Pagini: 414
Dimensiuni: 211 x 272 x 18 mm
Greutate: 0.89 kg
Ediția:9Nouă
Editura: Prentice-Hall
Locul publicării:Upper Saddle River, United States
ISBN-10: 0136110991
Pagini: 414
Dimensiuni: 211 x 272 x 18 mm
Greutate: 0.89 kg
Ediția:9Nouă
Editura: Prentice-Hall
Locul publicării:Upper Saddle River, United States
Cuprins
PART I. Information Systems in the Digital Age
1. Business Information Systems in Your Career
2. Global E-Business and Collaboration
3. Achieving Competitive Advantage with Information Systems
PART II. Information Technology Infrastructure
4. IT Infrastructure: Hardware and Software
5. Foundations of Business Intelligence: Databases and Information Management
6. Telecommunications, the Internet, and Wireless Technology
7. Securing Information Systems
PART III. Key System Applications for the Digital Age
8. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
9. E-Commerce: Digital Markets, Digital Goods
10. Improving Decision Making and Managing Knowledge
PART IV. Building and Managing Systems
11. Building Information Systems and Managing Projects
12. Ethical and Social Issues in Information Systems (Available online at www.pearsonhighered.com/laudon)
1. Business Information Systems in Your Career
2. Global E-Business and Collaboration
3. Achieving Competitive Advantage with Information Systems
PART II. Information Technology Infrastructure
4. IT Infrastructure: Hardware and Software
5. Foundations of Business Intelligence: Databases and Information Management
6. Telecommunications, the Internet, and Wireless Technology
7. Securing Information Systems
PART III. Key System Applications for the Digital Age
8. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
9. E-Commerce: Digital Markets, Digital Goods
10. Improving Decision Making and Managing Knowledge
PART IV. Building and Managing Systems
11. Building Information Systems and Managing Projects
12. Ethical and Social Issues in Information Systems (Available online at www.pearsonhighered.com/laudon)
Caracteristici
For undergraduate and graduate MIS courses.
An in-depth look at how today's businesses use information technologies.
Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student. Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies.
The ninth edition focuses on currency and cutting-edge topics.
NEW! Seeing Concepts in Action: Online Video Case Package. Heighten your students’ interest in MIS and help them apply chapter concepts with short, engaging online videos. Every chapter contains at least two business video cases (24 videos in all) that explain how businesses and managers use IS, describe new management practices, and explore concepts discussed in the chapter. Each video case is centered around a real-world company, and contains a background case and study questions in the text. Additional Instructional Videos provide even more support for each chapter's content.
NEW! Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
NEW! Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
Finding a Solution: Problem-Solving Perspective. A four-step problem-solving method is introduced in Chapter 1 that students can use throughout the course and for analyzing case studies. This method will show students how real-world companies identified and ultimately solved key business challenges using information systems and technologies. Students will learn how to:
OTHER TOPICS OF DISTINCTION
Integrating Material with AACSB Learning Objectives. In this text, the authors support AACSB efforts to encourage assessment-based education. The front-end papers of this edition identify students’ learning objectives and anticipated outcomes for Hands-On MIS projects.
An in-depth look at how today's businesses use information technologies.
Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student. Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies.
The ninth edition focuses on currency and cutting-edge topics.
NEW! Seeing Concepts in Action: Online Video Case Package. Heighten your students’ interest in MIS and help them apply chapter concepts with short, engaging online videos. Every chapter contains at least two business video cases (24 videos in all) that explain how businesses and managers use IS, describe new management practices, and explore concepts discussed in the chapter. Each video case is centered around a real-world company, and contains a background case and study questions in the text. Additional Instructional Videos provide even more support for each chapter's content.
NEW! Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
NEW! Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
- The first team project in Chapter 1 asks students to build a collaborative Google site.
- MySpace
- Photobucket
- Wal-Mart
- iTunes
- Hands-On MIS—Each chapter concludes with a Hands-On MIS section containing three types of projects: a running case project; a hands-on application software exercise using Microsoft® Excel, Access or Web page development tools; and a project that develops Internet business skills.
- Interactive Sessions—Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom to simulate student interest and active learning. Each case concludes with case study questions and Web activities for further exploration.
Finding a Solution: Problem-Solving Perspective. A four-step problem-solving method is introduced in Chapter 1 that students can use throughout the course and for analyzing case studies. This method will show students how real-world companies identified and ultimately solved key business challenges using information systems and technologies. Students will learn how to:
- Identify a business problem
- Design alternative solutions
- Choose the correct solution
- Job-hunting guides
- Instructions on how to build a Digital Portfolio demonstrating the business knowledge, application software proficiency, and Internet skills acquired from using the text.
OTHER TOPICS OF DISTINCTION
Integrating Material with AACSB Learning Objectives. In this text, the authors support AACSB efforts to encourage assessment-based education. The front-end papers of this edition identify students’ learning objectives and anticipated outcomes for Hands-On MIS projects.
- Because each school is different and may have different missions and learning objectives, the authors provide custom advice on how to use this text. Please email the authors or contact your local Pearson representative for contact information.
Caracteristici noi
NEW! Seeing Concepts in Action: Online Video Case Package. Heighten your students’ interest in MIS and help them apply chapter concepts with short, engaging online videos. Every chapter contains at least two business video cases (twenty-four videos in all) that explain how businesses and managers use IS, describe new management practices, explore concepts discussed in the chapter. Each video case is centered around a real-world company, and contains a background case and study questions in the text. Additional Instructional Videos provide even more support for each chapter's content.
NEW! Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
NEW! Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
NEW! Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
NEW! Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
- The first team project in Chapter 1 asks students to build a collaborative Google site.