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Essentials of Marketing Research

Autor Barry Babin
en Limba Engleză Paperback – 22 aug 2018
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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Specificații

ISBN-13: 9780357033937
ISBN-10: 0357033930
Pagini: 514
Dimensiuni: 216 x 276 x 36 mm
Greutate: 1.57 kg
Ediția:7th edition
Editura: CENGAGE LEARNING

Descriere

Earlier edition entered under: William G. Zikmund.