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Essentials of Public Relations Management

Autor Edward J. Lordan
en Limba Engleză Paperback – 2003
For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.
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Specificații

ISBN-13: 9780830415946
ISBN-10: 0830415947
Pagini: 177
Dimensiuni: 140 x 211 x 13 mm
Greutate: 0.23 kg
Editura: Rowman & Littlefield

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For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crise...