The fashion industry has occupied a significant area in celebrity culture. For decades, many public figures have had the ability to stylize their image and build their persona brand through fashion. In addition to their aesthetic and storytelling, celebrities' fashion has played a key role in the promotion of their ethical brands. This book explores multiple questions related to glamour and fashion, such as: are all persona brands authentic and ethical?; and: how can we construct and popularize persona brands for a social cause? The analyses and case studies presented in this book have been written by experts who help us understand how a brand can be defined in aesthetic communication of fashion and, more importantly, in style for recognizing ethical role models.