An established trademark provides recognition valuable to trade and sales promotion, and acts as an indication of quality. These undeniable functions of the trademark must be coupled with adequate protection to avoid jeopardizing these essential aspects. The need for unification, at least at the European level, can no longer be disregarded. The Community Directive and Regulation are the response to this need. This commentary provides the texts of essential legislation and offers an analysis of the Directive and Regulation, also in their historical context, as seen through the eyes of leading European experts in the field. Issues such as grounds for refusal, entitlement, registration procedures, jurisdiction and procedure in legal actions and the impact of the Community Trade Mark on applicants from non-member countries are addressed.