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European Logistics – Markets, Management and Strategy 2e

Autor Cooper
en Limba Engleză Paperback – 23 mar 1994
Highly successful in hardcover, this analysis of both the current status of logistic and its future role in European business is now available in paperback for students of logistic, distribution, strategy and international business.

Logistic in Europe is undergoing a period of unprecedented change. The Single European Market, German unification and reform in eastern Europe have together had a major impact on the continent, with inevitable consequences for logistics. At company level, there is also increasing petition from the newly industrialized countries of the Pacific Rim, not to mention the dismantle of trade barriers within Europe which have so far afforded considerable protection to some European industries.

The two main sections of the book consider demand and supply the market place for logistic services. In analyzing demand, the authors focus on the changing needs on manufacturers and retailers, the two principles users of logistics in advanced economies. On the supply side they examine a number of different kinds of provider of the logistics services, including carriers, freight forwarders and information technology companies. These providers are both responding to the needs on users, and initiating developments of their own. The rise of the mega-carrier is an especially important development, and one chapter is devoted to examining their prospects for success.

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Specificații

ISBN-13: 9780631192268
ISBN-10: 0631192263
Pagini: 344
Dimensiuni: 154 x 226 x 19 mm
Greutate: 0.45 kg
Ediția:Revised
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

students studying logistics and distribution as part of business and marketing degree courses.

Notă biografică


Descriere

Based on five years fieldwork it is a timely analysis of the current status of logistics and its future role in European business.