Event Success: Maximizing the Business Impact of I n–person, Virtual, and Hybrid Experiences

ALON ALROY is the co-founder, CMO, and CCO of Bizzabo. For the past 10 years, Alon and his co-founders have pioneered today's modern event software. Alon has partnered with thousands of event executives and CMOs to deliver world-class event programs. He has been recognized as one of Business Insider's "2021's Most Important Marketing-Tech Executives" as well as Eventex's "Top 100 Most Influential People in the Event Industry" and Collaborate Magazine's "40 under 40 Young Leaders." ERAN BEN-SHUSHAN is the co-founder and CEO of Bizzabo. Under Eran's leadership, Bizzabo has attracted thousands of clients globally and is considered one of Israel's most successful startups. Eran has been recognized as one of The Software Report's "Top 50 SaaS CEOs" for three consecutive years. In 2021, Eran was named one of Goldman Sachs' "100 Most Intriguing Entrepreneurs," one of Business Travel News' "25 Most Influential" executives, and one of BizBash's "Most Influential Event Professionals." BOAZ KATZ is the co-founder and chief data officer at Bizzabo. As the company's technology visionary, Boaz recognized the data gap and the data opportunity in the events industry. Under his leadership, Bizzabo continues to innovate with cutting edge technology that captures unique data around every aspect of an event to deliver meaningful business outcomes for its customers around the world.

Part I Why Events? 1 Chapter 1 How We Got Here 3 Chapter 2 Event Success in the Post-COVID-19 Era 15 Chapter 3 After the Storm 25 Part II Data 35 Chapter 4 The Age of Disruption 37 Chapter 5 The Event Data Maturity Curve 45 Chapter 6 Reaching the Right Audience at the Right Time 51 Chapter 7 SAPPHIRE NOW: A Case Study in Event Data Utilization 61 Chapter 8 With New Data Power Comes New Responsibility 71 Part III Audience Engagement 77 Chapter 9 Engagement in a Hybrid Era 79 Chapter 10 Choosing the Right Format for the Right Outcome 91 Chapter 11 Content 103 Chapter 12 Community 115 Chapter 13 Experience Design 125 Part IV People and Process 135 Chapter 14 The Rise of the Event Experience Manager 137 Chapter 15 New Skills for a New Title 147 Chapter 16 Soft Skills 157 Chapter 17 The New Path for Event Professionals 169 Chapter 18 The Event Team of the Future 177 Part V Technology 187 Chapter 19 The Changing Event Technology Landscape 189 Chapter 20 Choosing the Right Technology Partner 197 Chapter 21 What an Event Platform Can (and Can't) Do for You 221 Chapter 22 Taking on the Future of Experiences 227 References 237 Acknowledgments 241 About Bizzabo 245 About the Authors 247 Index 251