A call to action to address people's psychological and social motives for a belief in God, rather than debate the existence of God. With every argument for theism long since discredited, the result is that atheism has become little more than the noises reasonable people make in the presence of unjustified religious beliefs. Thus, engaging in interminable debate with religious believers about the existence of God has become exactly the wrong way for nonbelievers to try to deal with misguided - and often dangerous - belief in a higher power. The key, author James Lindsay argues, is to stop that particular conversation. He demonstrates that whenever people say they believe in "God," they are really telling us that they have certain psychological and social needs that they do not know how to meet. Lindsay then provides more productive avenues of discussion and action. Once nonbelievers understand this simple point, and drop the very label of atheist, will they be able to change the way we all think about, talk about, and act upon the troublesome notion called "God."