Everyone Is in Sales. Yes, that means you. Until now, the concept of sales has been looked at as a job description of a salesperson in an organization. Sales is often viewed in a negative light. No more. This book successfully reframes the concept of sales to communications. Every encounter in life involves communications. This means we are all in sales. So, whether you are an accountant, a doctor, an engineer or a stay at home mom, you are in sales because you are a communicator. Everyone Is in Sales (foreword by Mark W. Schaefer -author of The Tao of Twitter and Return on Influence) provides fresh, innovative and tangible content that you can immediately apply to every aspect of your life. The book bridges the world of traditional communications with new communications mediums such as social media. In our rapidly changing world, Everyone Is in Sales is not simply a book, but a mindset, which reminds us that while some things change-everything is still about the human being. This means that our (online and offline) communications are more important than ever- as is the personal touch. Everyone Is in Sales is different. It is unique. It is thought provoking. And, though the phrase is overused- the book is a "must-read" and right on target for 2012 and beyond. The book will challenge some of your assumptions and affirm others. After reading this book you too will embrace the Everyone Is in Sales philosophy. Sold yet?