We live in a global world where developing nations hold tremendous potential for entrepreneurs with the skills to live and work in a foreign environment. It's also a historic moment for executives, but only if they know how to conduct business in different cultures and countries. This book tells the success stories of ten Europeans and North Americans, including the author, who started businesses in Mendoza, Argentina, during the past decade. In doing so, it reveals the key lessons on what it takes to seize the unique opportunities for personal and professional growth offered by emerging markets like Argentina. Revised Second Edition: Includes a list of essential skills for expat entrepreneurs