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Experience and New Venture Performance: An Exploration of Founder Perceptions de Gregor Toohey

Experience and New Venture Performance: An Exploration of Founder Perceptions

Autor Gregor Toohey Editat de Michele O'Dwyer
en Limba Engleză Hardback – 30 noi 2009
Is an entrepreneur's previous experience relevant in predicting the success or otherwise of a new business venture? Common sense would suggest that this undoubtedly be the case. Current research suggests otherwise, however. This book aims to explore these inconsistencies through in-depth case studies of six diverse entrepreneurs.
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Specificații

ISBN-13: 9781443814188
ISBN-10: 1443814180
Pagini: 117
Dimensiuni: 147 x 206 x 18 mm
Greutate: 0.34 kg
Editura: Cambridge Scholars Publishing

Notă biografică

Gregor Toohey is an Irish entrepreneur with business interests ranging from Building Energy Rating to the Health and Fitness industry. He also works as a freelance marketing consultant. He has a Bachelor of Commerce degree from NUI, Galway and a first class honours MBS in Entrepreneurship Management from the University of Limerick, Ireland. Dr. Michele O'Dwyer is a Lecturer in Entrepreneurship at the Kemmy Business School, University of Limerick. Her research and publication interests include: Innovation Marketing; SME Marketing; Innovation; New Product Development and Strategic Alliances. Dr Michele O'Dwyer is a Lecturer in Entrepreneurship at the Kemmy Business School University of Limerick. Her research and publication interests include: Innovative Marketing; SME Marketing; Innovation; New Product Development and Strategic Alliances.