People don't just buy products; they buy experiences. From the instant they consider a purchase to the point when they're ready to toss an older model for a new one, every moment of interaction matters. Therefore, to be successful, a business must develop an experience with its entire life cycle in mind-a holistic approach that will ensure a "wow" factor from beginning to end. Drawing on wisdom from over two decades as an Experience Architect, Tedde van Gelderen has created Experience Thinking(TM): a revolutionary design and insights technique that looks at all elements of a product's experience to create exceptional results. Focused on five key perspectives-brand, engagement, content, product, and service-Experience Thinking(TM) embraces people in every aspect of the design process, ensuring that the audience's needs are met each step of the way. Through the right mix of strategizing, researching, designing, and testing, Experience Thinking(TM) helps get better experiences to market rapidly and successfully while simultaneously ensuring long-term delight. No matter what you're looking to create, from apps to intranets, SaaS and B2B commodities, Experience Thinking is a must-have guide to delivering cohesive, remarkable experiences that will delight long after the initial encounter.