Exploring Innovation 4e
Autor David Smithen Limba Engleză Paperback – 24 apr 2024
The new edition features:
•Two brand new chapters on Frugal Innovation – doing more with less, and Social Innovation - meeting social needs
•Coverage of recent developments in green innovation with four new mini-cases covering sustainability issues such as the circular economy and community energy
•A new focus on the application of innovation
•12 new case studies including: Eco Wave Power, Brompton Folding Bicycle, Doc Martens, Evolution of the EV, Northvolt and Grameen Bank, along with many new mini-cases throughout
David Smith is Emeritus Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
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Specificații
ISBN-13: 9781526849656
ISBN-10: 1526849658
Dimensiuni: 190 x 250 x 13 mm
Greutate: 0.6 kg
Ediția:4
Editura: McGraw Hill Education
Colecția McGraw Hill / Europe, Middle East & Africa
Locul publicării:United Kingdom
ISBN-10: 1526849658
Dimensiuni: 190 x 250 x 13 mm
Greutate: 0.6 kg
Ediția:4
Editura: McGraw Hill Education
Colecția McGraw Hill / Europe, Middle East & Africa
Locul publicării:United Kingdom
Cuprins
Part 1 The nature of innovation
1 What is innovation?
2 How do you innovate?
3 Who are the innovators?
4 Theories of innovation
Part 2 Managing innovation
5 The process of innovation
6 Value capture
7 Intellectual property and intellectual property rights
8 Managing innovation
Part 3 Strategic aspects of innovation
9 Technological entrepreneurs
10 Resourcing innovation
11 Innovation strategy
Part 4 Innovation applications
12 Green innovation
13 Frugal innovation
14 Social innovation
1 What is innovation?
2 How do you innovate?
3 Who are the innovators?
4 Theories of innovation
Part 2 Managing innovation
5 The process of innovation
6 Value capture
7 Intellectual property and intellectual property rights
8 Managing innovation
Part 3 Strategic aspects of innovation
9 Technological entrepreneurs
10 Resourcing innovation
11 Innovation strategy
Part 4 Innovation applications
12 Green innovation
13 Frugal innovation
14 Social innovation