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Eyecare Business: Marketing and Strategy

Autor Gary L. Moss, Peter G. Shaw-McMinn
en Limba Engleză Paperback – 7 mar 2001
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
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Specificații

ISBN-13: 9780750672382
ISBN-10: 0750672382
Pagini: 360
Ilustrații: black & white illustrations
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.48 kg
Editura: Elsevier

Public țintă

Optometrists, optometry students, and ophthalmologists

Cuprins

Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks