F'd Companies: Spectacular Dot-com Flameouts
Autor Philip J. Kaplanen Limba Engleză Paperback – 20 sep 2007
Smart investors, esteemed analysts, and the business press found themselves asking:
- Who knew people wouldn't rush out to trade in their U.S. dollars for a virtual currency called Flooz?
- Who knew people wouldn't blow all their Flooz on a used car from the guys at iMotors.com?
- And who needed a used car from iMotors.com when they could just sit at home and have 40-lb. bags of dog food delivered to them by a sock puppet?
F'd Companies captures the waste, greed, and human stupidity of more than 100 dot-com companies. Written in Philip J. Kaplan's popular, cynical style, these profiles are filled with colorful anecdotes, factoids, and information unavailable anywhere else. Together they form a gleeful encyclopedia of how not to run a business. They also capture a truly remarkable period of history.
F'd Companies is required reading for everyone involved in the "new economy" -- assuming your severance check can cover the cost.
Preț: 89.57 lei
Nou
Puncte Express: 134
Preț estimativ în valută:
17.14€ • 17.83$ • 14.35£
17.14€ • 17.83$ • 14.35£
Carte disponibilă
Livrare economică 21 februarie-07 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781416577935
ISBN-10: 1416577939
Pagini: 208
Dimensiuni: 127 x 203 x 20 mm
Greutate: 0.2 kg
Editura: Simon&Schuster
Colecția Simon & Schuster
ISBN-10: 1416577939
Pagini: 208
Dimensiuni: 127 x 203 x 20 mm
Greutate: 0.2 kg
Editura: Simon&Schuster
Colecția Simon & Schuster
Notă biografică
In May 2000, having nothing better to do with his Memorial Day weekend, Philip J. Kaplan created Fuckedcompany.com to track the layoffs, the bankruptcies, and the generally bad behavior of dot-com companies. The site became an immediate success and has grown into one of the most well-read news sources on the Web, attracting more than 4 million visitors a month. Fuckedcompany.com was named "Site of the Year" by Rolling Stone, Time, and Yahoo!, among others. Kaplan is also the president of PK Interactive, an e-commerce solutions firm. He lives in New York City and can be seen playing drums in smoky heavy metal clubs around town.
Extras
Chapter One: Tough Ship
PETS.COM
I'm out of dog food and my cat's box needs new litter. I know what I'll do: I'll order Dog Chow and Fresh Step online from a sock puppet and then I'll watch the dog starve and the cat shit all over the house while I wait for it to be delivered!
Waiting was just part of the problem. Pets.com assumed, probably correctly, that many potential customers would be turned away by high shipping costs. So...they only charged $5 shipping for a standard 40-lb. bag of pet food, when actual shipping costs were at least twice that. Similarly, small items like a $2.50 dog bone weren't worth shipping.
Amazon.com, one of Pets.com's major backers, thought they could use their muscle to make Pets.com succeed. Instead, they managed to blow through over $100 million with the help of brilliant purchases such as a $2 million Super Bowl ad and a float in the Macy's Thanksgiving Day Parade. Other investors included the infamous venture capital firms Idealab and Hummer Winblad -- the same butt-plugs who brought us Rivals.com, Gazoontite.com, and TheKnot.com.
They should have sold actual pets and shipped them UPS -- better margins...
WEBVAN
Look, I'm the laziest fucker on Earth. I buy tons of shit online, but I still go to the supermarket to buy my food. Although there have been times when I've fantasized about ordering from Webvan just to watch some poor sap unload my groceries while I sit there, watching TV and drinking a beer...
Uhh...okay so raising and burning through more than $1 BILLION (that's billion with a "B"), the online grocer Webvan gained notoriety as being one of the biggest dot-com failures of 'em all.
The grocery business is a penny operation. Margins are razor thin. The most successful grocery retailers are big chains that buy in bulk, sometimes directly from the manufacturer. Webvan just didn't have the buying power, infrastructure, or demand to compete.
Simply put, Webvan was a classic example of PAYING more for products than they were SELLING them for. There's really not much more to it.
One of the more interesting chapters in the Webvan story has to do with their president, George Shaheen. Shaheen was CEO of Andersen Consulting until the end of October 1999. At the time, companies like Andersen Consulting (now known as Accenture, pronounced "Ass-ENTER") had serious problems with employees leaving in droves to go work for COOL HIP Internet-dot-com-cyber-virtual-e-companies.
So...after trying to convince Andersen employees that it was a bad idea to leave and that dot-coms are stupid, THEIR OWN FUCKIN CEO QUITS to join Webvan. About eighteen months later, after realizing Webvan's bleak future (you didn't need a crystal ball...), he quit.
KOZMO.COM
Kozmo.com, king of the single-movie-rental-messengered-to-your-door-with-no-tipping, decided a little too late to require a minimum order.
If Kozmo were really such a good idea in the first place, Domino's would have been a $500 billion company ten years ago...Pizza delivery places make money cuz they make a pizza for $1 and sell it for $12. Hand-delivering pints of Ben & Jerry's just ain't the same.
Eventually Kozmo did instate a $10 minimum charge, but then they couldn't find enough customers who wanted 10 bucks' worth of Snickers and Fight Club...New York rival UrbanFetch.com died for pretty much the same reason -- and incidentally didn't have as good a porn selection.
Funny thing is that pretty much EVERY FUCKING STORE in New York City manages to accomplish home delivery without burning through $250 million.
Kozmo's investors included Amazon.com, venture capital firm Flatiron Partners, and evil Starbucks.
FURNITURE.COM
After spending $2.5 million on their domain name, Furniture.com discovered that UPS wouldn't ship bulky items like sofas and tables, and they were forced to use more expensive shipping alternatives.
"There were many cases when we would get an order for a $200 end table and then spend $300 to ship it. We never could figure it out," one former Furniture.com engineer told CNET's News.com.
Another problem that hit Furniture.com was that some of the small furniture manufacturers they used couldn't keep up with the volume of orders, causing long shipping delays.
The Better Business Bureau in Worcester, Massachusetts, received over forty complaints about the furniture retailer in just two months. "This is an extraordinary number of complaints," said Barbara Sinnott, president of the local BBB, to The Boston Globe. "It makes me alarmed."
In total, $75 million was invested into this company. $27 million of it was last-minute venture capital reportedly swindled from investors by taking them on a tour of the facilities while having accountants and engineers pose as busy customer-service representatives, talking to imaginary customers on dead phone lines.
According to Furniture.com's IPO filing -- a public offering that never happened -- they lost $46.5 million in 1999 alone.
Copyright © 2002 by PK Interactive, LLC
PETS.COM
I'm out of dog food and my cat's box needs new litter. I know what I'll do: I'll order Dog Chow and Fresh Step online from a sock puppet and then I'll watch the dog starve and the cat shit all over the house while I wait for it to be delivered!
Waiting was just part of the problem. Pets.com assumed, probably correctly, that many potential customers would be turned away by high shipping costs. So...they only charged $5 shipping for a standard 40-lb. bag of pet food, when actual shipping costs were at least twice that. Similarly, small items like a $2.50 dog bone weren't worth shipping.
Amazon.com, one of Pets.com's major backers, thought they could use their muscle to make Pets.com succeed. Instead, they managed to blow through over $100 million with the help of brilliant purchases such as a $2 million Super Bowl ad and a float in the Macy's Thanksgiving Day Parade. Other investors included the infamous venture capital firms Idealab and Hummer Winblad -- the same butt-plugs who brought us Rivals.com, Gazoontite.com, and TheKnot.com.
They should have sold actual pets and shipped them UPS -- better margins...
WEBVAN
Look, I'm the laziest fucker on Earth. I buy tons of shit online, but I still go to the supermarket to buy my food. Although there have been times when I've fantasized about ordering from Webvan just to watch some poor sap unload my groceries while I sit there, watching TV and drinking a beer...
Uhh...okay so raising and burning through more than $1 BILLION (that's billion with a "B"), the online grocer Webvan gained notoriety as being one of the biggest dot-com failures of 'em all.
The grocery business is a penny operation. Margins are razor thin. The most successful grocery retailers are big chains that buy in bulk, sometimes directly from the manufacturer. Webvan just didn't have the buying power, infrastructure, or demand to compete.
Simply put, Webvan was a classic example of PAYING more for products than they were SELLING them for. There's really not much more to it.
One of the more interesting chapters in the Webvan story has to do with their president, George Shaheen. Shaheen was CEO of Andersen Consulting until the end of October 1999. At the time, companies like Andersen Consulting (now known as Accenture, pronounced "Ass-ENTER") had serious problems with employees leaving in droves to go work for COOL HIP Internet-dot-com-cyber-virtual-e-companies.
So...after trying to convince Andersen employees that it was a bad idea to leave and that dot-coms are stupid, THEIR OWN FUCKIN CEO QUITS to join Webvan. About eighteen months later, after realizing Webvan's bleak future (you didn't need a crystal ball...), he quit.
KOZMO.COM
Kozmo.com, king of the single-movie-rental-messengered-to-your-door-with-no-tipping, decided a little too late to require a minimum order.
If Kozmo were really such a good idea in the first place, Domino's would have been a $500 billion company ten years ago...Pizza delivery places make money cuz they make a pizza for $1 and sell it for $12. Hand-delivering pints of Ben & Jerry's just ain't the same.
Eventually Kozmo did instate a $10 minimum charge, but then they couldn't find enough customers who wanted 10 bucks' worth of Snickers and Fight Club...New York rival UrbanFetch.com died for pretty much the same reason -- and incidentally didn't have as good a porn selection.
Funny thing is that pretty much EVERY FUCKING STORE in New York City manages to accomplish home delivery without burning through $250 million.
Kozmo's investors included Amazon.com, venture capital firm Flatiron Partners, and evil Starbucks.
FURNITURE.COM
After spending $2.5 million on their domain name, Furniture.com discovered that UPS wouldn't ship bulky items like sofas and tables, and they were forced to use more expensive shipping alternatives.
"There were many cases when we would get an order for a $200 end table and then spend $300 to ship it. We never could figure it out," one former Furniture.com engineer told CNET's News.com.
Another problem that hit Furniture.com was that some of the small furniture manufacturers they used couldn't keep up with the volume of orders, causing long shipping delays.
The Better Business Bureau in Worcester, Massachusetts, received over forty complaints about the furniture retailer in just two months. "This is an extraordinary number of complaints," said Barbara Sinnott, president of the local BBB, to The Boston Globe. "It makes me alarmed."
In total, $75 million was invested into this company. $27 million of it was last-minute venture capital reportedly swindled from investors by taking them on a tour of the facilities while having accountants and engineers pose as busy customer-service representatives, talking to imaginary customers on dead phone lines.
According to Furniture.com's IPO filing -- a public offering that never happened -- they lost $46.5 million in 1999 alone.
Copyright © 2002 by PK Interactive, LLC
Cuprins
Contents
Introduction
1. TOUGH SHIP
Pets.com Webvan Kozmo.com Furniture.com
2. Solutions in search of a problem
eRegister.com iHarvest.com Third Voice Wwwrrr.com eMarker Colo.com Impresse CalendarCentral.com PopularPower.com CapacityWeb.com Refer.com Iam.com Mercata.com BizBuyer.com FooDoo.com
3. IF IT SOUNDS TOO GOOD TO BE TRUE, IT PROBABLY IS
Fandom.com FunBug.com Vitessa.com OnlineChoice.com eFanShop.com eLetter.com Extreme Championship Wrestling
4. MESSY ENDINGS
SwapIt.com FreeRide.com ThemeStream.com ExchangePath.com CashWars.com LogicTier MySpace.com CyberRebate.com Desktop.com
5. QUIT WHILE YOU'RE AHEAD
Liquor.com HeavenlyDoor.com BuildNet.com Zap.com Wingspan Bank Meals.com Music.com Express.com Work.com ToysRUs.com Finance.com Balducci.com DailyRadar.com
6. AHEAD OF THEIR TIME? OR JUST STUPID?
Z.com Wapit.com MVP.com GlobalMedia.com MyBiz.com Rx.com Broadband Office Hitplay Media LipStream.com Promptu NetMorf Urban Cool Network MusicMaker.com AntEye.com Xuma.com
7. CONTENT WAS KING
Rivals.com ContentVille.com Next50.com Hookt.com LocalBusiness.com eTown.com IUMA.com Voter.com The Industry Standard
8. EVERYTHING THAT CAN BE DIGITAL, WILL BE -- BUT SHOULDN'T BE
Wine.com Eppraisals.com Art.com CharitableWay.com BeautyJungle.com iMotors.com Ingredients.com Zoza.com
9. MICRO NICHE
ProcessTree.com Send.com Bidland.com eHobbies.com OfficeClick.com PlanetRX.com
10. PARTY LIKE IT'S 1999
Urban Box Office CarClub.com eToys.com CollegeHire.com MarchFirst
11. GIVE IT AWAY NOW
eCircles.com TheGlobe.com eVoice.com BitLocker.com SixDegrees.com Zelerate FreeWorks.com
12. B2C2B2McD's
Zing.com GreatEntertaining.com Multitude.com Bid.com
13. $100 SHOPPING SPREE IF YOU READ THIS CHAPTER!
Sticky Networks Save.com CyberGold.com Dash.com ePod.com AllAdvantage.com
14. PORTALS TO NOWHERE
Go.com QuePasa.com Scape.com HeadLight.com
15. IF IT AIN'T BROKE, FIX IT
FinancialPrinter.com eLaw.com Foodline.com MetalSpectrum.com Comro.com HomeBytes.com Zoho.com
16. I'VE NO FUCKING CLUE
Digiscents Flooz.com Mr. Swap E Villa PaperFly.com Modo Empori.com Arzoo.com PNV.com Xigo.com XFL CampSix Comedy World iExchange.com ShoppingList.com ePods ClickABid.com QuestionExchange.com
SOURCES
ACKNOWLEDGMENTS
COMPANY INDEX
Introduction
1. TOUGH SHIP
Pets.com Webvan Kozmo.com Furniture.com
2. Solutions in search of a problem
eRegister.com iHarvest.com Third Voice Wwwrrr.com eMarker Colo.com Impresse CalendarCentral.com PopularPower.com CapacityWeb.com Refer.com Iam.com Mercata.com BizBuyer.com FooDoo.com
3. IF IT SOUNDS TOO GOOD TO BE TRUE, IT PROBABLY IS
Fandom.com FunBug.com Vitessa.com OnlineChoice.com eFanShop.com eLetter.com Extreme Championship Wrestling
4. MESSY ENDINGS
SwapIt.com FreeRide.com ThemeStream.com ExchangePath.com CashWars.com LogicTier MySpace.com CyberRebate.com Desktop.com
5. QUIT WHILE YOU'RE AHEAD
Liquor.com HeavenlyDoor.com BuildNet.com Zap.com Wingspan Bank Meals.com Music.com Express.com Work.com ToysRUs.com Finance.com Balducci.com DailyRadar.com
6. AHEAD OF THEIR TIME? OR JUST STUPID?
Z.com Wapit.com MVP.com GlobalMedia.com MyBiz.com Rx.com Broadband Office Hitplay Media LipStream.com Promptu NetMorf Urban Cool Network MusicMaker.com AntEye.com Xuma.com
7. CONTENT WAS KING
Rivals.com ContentVille.com Next50.com Hookt.com LocalBusiness.com eTown.com IUMA.com Voter.com The Industry Standard
8. EVERYTHING THAT CAN BE DIGITAL, WILL BE -- BUT SHOULDN'T BE
Wine.com Eppraisals.com Art.com CharitableWay.com BeautyJungle.com iMotors.com Ingredients.com Zoza.com
9. MICRO NICHE
ProcessTree.com Send.com Bidland.com eHobbies.com OfficeClick.com PlanetRX.com
10. PARTY LIKE IT'S 1999
Urban Box Office CarClub.com eToys.com CollegeHire.com MarchFirst
11. GIVE IT AWAY NOW
eCircles.com TheGlobe.com eVoice.com BitLocker.com SixDegrees.com Zelerate FreeWorks.com
12. B2C2B2McD's
Zing.com GreatEntertaining.com Multitude.com Bid.com
13. $100 SHOPPING SPREE IF YOU READ THIS CHAPTER!
Sticky Networks Save.com CyberGold.com Dash.com ePod.com AllAdvantage.com
14. PORTALS TO NOWHERE
Go.com QuePasa.com Scape.com HeadLight.com
15. IF IT AIN'T BROKE, FIX IT
FinancialPrinter.com eLaw.com Foodline.com MetalSpectrum.com Comro.com HomeBytes.com Zoho.com
16. I'VE NO FUCKING CLUE
Digiscents Flooz.com Mr. Swap E Villa PaperFly.com Modo Empori.com Arzoo.com PNV.com Xigo.com XFL CampSix Comedy World iExchange.com ShoppingList.com ePods ClickABid.com QuestionExchange.com
SOURCES
ACKNOWLEDGMENTS
COMPANY INDEX