We're going to look into how you should go about using Facebook marketing and advertising in depth in this book and in the process you will gain all the skills you could possibly need to start making the most of this incredible tool and resource. Facebook advertising is actually incredibly nuanced with a ton of different elements. This is something that very few people will probably understand before they get involved - so read on to learn all about it so that you can jump in with the kind of knowledge most advertisers are lacking By the end, you'll know more about Facebook marketing than 90% of those using the platform