Going online is the future for all organizations big or small. Facebook is just one facet of this online presence. It offers some compelling reasons for companies to use it to maximize their business. There are both advantages as well as disadvantages to using Facebook, and it may well be true that it has still not reached the sophistication of other more established online names. This guide's purpose is to discuss in detail what exactly Facebook is and how using it can help any small business become bigger than imagined through social networking.