When French Elle ran an article on 'How To Become Hip in 15 Steps', there was no question about step 1: have your photograph taken by FaceHunter. FaceHunter is the pseudonym of 32 year-old Swiss-born Yvan Rodic, who began his career with the advertising agency Saatchi and Saatchi before founding one of the most innovative fashion blogs on the internet. This book is a striking collection of 300 photographs of the most stylish looks on the street plus some of the most beguiling individuals in some 30 countries. Style-making from the ground-up, by real people.