The purpose of this photographic project was to capture local business owners and managers downtown Waterloo, Iowa. "Faces of Main Street" sets out to remind us of the importance of small businesses and the real people behind the day-to-day operations of these entities. They are the faces of the our economy that are easily overlooked in political and social discourses. This work is an intimate look at individuals possessing the entrepreneurial spirit. In their eyes, you will see passion for their work. The photographic images are a reminder to us all that downtown small business owners are our extended family who must be respected and supported.