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Factors Driving Social Network Site Usage de Claus-Peter H. Ernst

Factors Driving Social Network Site Usage

Autor Claus-Peter H. Ernst
en Limba Engleză Paperback – 10 iun 2015
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
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Specificații

ISBN-13: 9783658099176
ISBN-10: 3658099178
Pagini: 138
Ilustrații: XV, 123 p. 13 illus.
Dimensiuni: 148 x 210 x 10 mm
Greutate: 0.19 kg
Ediția:2015
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

The Hedonic and Utilitarian Motivations of Social Network Site Usage.- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage.- Privacy Protecting Behavior in Social Network Sites.- Drivers of Sharing and Receiving Usage on Social Network Sites.

Notă biografică

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

Textul de pe ultima copertă

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
Contents
  • The Hedonic and Utilitarian Motivations of Social Network Site Usage
  • The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage
  • Privacy Protecting Behavior in Social Network Sites
  • Drivers of Sharing and Receiving Usage on Social Network Sites
Target Groups
  • Students and researchers in the fields of information systems and marketing
  • Executives in the fields of information systems and marketing
The Author
Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.