Farming Fundamentals is a comprehensive guide for real estate professionals who are considering farming as their primary prospecting method. Farming is a proven business development channel that has been effective for years. Even as the real estate business is transformed by a plethora of online tools and services, many real estate practitioners are discovering that farming is more relevant than ever. Farming today is all about enhancing traditional practices that have been vetted for years with emerging tools and services that help you sign more listing agreements. This book is designed to give new agents a road map for success, and to supplement the knowledge of experienced agents who haven't considered farming seriously in the past.