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Fashion Entrepreneurship: Retail Business Planning

Autor Michele M. Granger, Tina M. Sterling
en Limba Engleză Paperback – 31 iul 2011

Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

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Specificații

ISBN-13: 9781501310164
ISBN-10: 150131016X
Pagini: 392
Greutate: 0.89 kg
Ediția:Revised
Editura: FAIRCHILD BOOKS