Cantitate/Preț
Produs

Fashion Marketing 3e

Autor M Easey
en Limba Engleză Paperback – 9 oct 2008
; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: deals with contemporary issues in fashion marketing up-to-date examples of global good practice exclusively about fashion marketing a unique contribution on range planning with a practical blend of sound design sense and commercial realism a balance of theory and practice, with examples to illustrate key concepts clear worked numerical examples to ensure that the ideas are easily understood and retained over 50 diagrams a glossary of the main fashion marketing terms and a guide to further reading a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.
Citește tot Restrânge

Preț: 25471 lei

Nou

Puncte Express: 382

Preț estimativ în valută:
4876 5295$ 4101£

Carte disponibilă

Livrare economică 23 noiembrie-07 decembrie
Livrare express 12-16 noiembrie pentru 3191 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781405139533
ISBN-10: 1405139536
Pagini: 276
Dimensiuni: 173 x 244 x 17 mm
Greutate: 0.5 kg
Ediția:3rd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

students of fashion and fashion marketing, business students taking fashion election, fashion industry professionals