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Fashion, Media, Promotion – The New Black Magic de J Sheridan

Fashion, Media, Promotion – The New Black Magic

Autor J Sheridan
en Limba Engleză Paperback – 22 apr 2010
Fashion, Media, Promotion: The New Black Magic involves the reader with the process of selling fashion. It examines the relationship between the fashion industry (fashion retailing, promotion, design, PR, branding, advertising, and buying) and communication networks (magazines, newspapers, websites, advertising, film and music).
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Specificații

ISBN-13: 9781405194211
ISBN-10: 1405194219
Pagini: 264
Ilustrații: Illustrations
Dimensiuni: 172 x 243 x 16 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Notă biografică

Jayne Sheridan is a writer who teaches Fashion Communication at Huddersfield University. She studied with the cultural critic Antony Easthope at Manchester Metropolitan University, and has taught Media, Film, Journalism and Public Relations at Liverpool John Moores and Huddersfield Universities. As a Press and PR advisor she has been associated with Sotheby's, Saatchi's, Weber Shandwick, Henry Moore Sculpture Trust, Glastonbury Abbey, the BBC, Wolff Olins, Christie's, Agnews, and Dean Clough galleries.

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