Fashion Public Relations
Autor Sar Perlman, Gerald J. Shermanen Limba Engleză Paperback – 30 apr 2010
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Specificații
ISBN-13: 9781563677755
ISBN-10: 156367775X
Pagini: 416
Ilustrații: black & white tables, figures
Dimensiuni: 216 x 254 x 15 mm
Greutate: 0.82 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 156367775X
Pagini: 416
Ilustrații: black & white tables, figures
Dimensiuni: 216 x 254 x 15 mm
Greutate: 0.82 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Caracteristici
An Instructor's Guide is available to lecturers adopting this text - this includes suggestions for planning the course and using the text within the classroom
Notă biografică
Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.
Cuprins
Public Relations FundamentalsThe Real World of Fashion Public RelationsPublic Opinion and the MediaSetting Up a Public Relations CampaignDefining Public Relations AudiencesSetting Up Public Relations Campaign Goals and ObjectivesFormulating, Modifying, and Selecting Public Relations MethodsDeveloping Public Relations StoriesImplementing the Public Relations Method and Creating a Media AngleStrategic Public Relations ToolsObtaining and Handling Media CoverageMedia RelationsCommunity Relations and Nonprofit OrganizationsExecutive Functions and DutiesProductivity, Budgeting, and Cost AccountabilityCrisis ManagementAdministration
Recenzii
I found the book to be a rare gem. There are hardly any books on PR AND Fashion. This book is fantastic guide to the world of fashion public relations.
Descriere
This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.