A new breed of back-to-basics rock, Jack and Meg White have been a smash hit with critics and fans since their breakout album in 2002. But beyond their critical acclaim the group has been a media spectacle. Scandal first broke when they were exposed as actually ex-husband and wife, though they's promoted themselves as brother and sister. Since then, lead singer Jack White has been a tabloid phenomenon. This is the story of the band's meteoric rise to fame and a critical look at the music by music journalist Chris Handyside, who has followed the group since its inception.