This is the book about film criticism. The author use the hermeneutic analysis of cultural context stands for study of the film (as media text) interpretation process, of cultural and historical factors that may have an impact both on the media texts authors/agencies and the audience¿s viewpoint. The hermeneutic analysis is connected with the comprehension of a fim / media text by matching with the cultural tradition and reality; penetration into the logic of a film / media text; media text analysis based on artistic images comparison in the historical and cultural contexts. The objectives of the audience¿s film / media education in this case are the following: development of the audience¿s media culture; their apprehension, analysis and interpretation skills applied to film / media texts; critical thinking.