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Film & Video Marketing

Autor Michael Wiese
en Limba Engleză Paperback – 31 dec 1988
This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
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Specificații

ISBN-13: 9780941188050
ISBN-10: 0941188051
Pagini: 516
Dimensiuni: 154 x 234 x 32 mm
Greutate: 0.79 kg
Editura: Michael Wiese Productions

Textul de pe ultima copertă

Marketing is an oft-heard catch word of the late 80's, but few producers understand the hidden value marketing brings to the success of their films and videos. In the highly competitive film and video markets, conceiving an idea worthy of production is only half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers and the buying public. A comprehensive guide to film and video marketing and distribution techniques for Low-Budget Features and Home Video Programs.

Descriere

In the highly competitive film and video markets, conceiving an idea worthy of production is half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers, and the buying public. Lightning Print on Demand Title

Notă biografică

Wiese is a producer/director with 22 years experience in film, television, pay TV and home video. He was formerly vice president of original programming at Vestron Video.