This book is for the new or prospective business owner who has formal business education or informal, on-the-job training in business ownership. It is for the entrepreneur or the technician who finds himself or herself in unfamiliar territory of running a business.
Whether we are experienced business owners, managers in large or small businesses, or new entrepreneurs, there are certain principles we tend to forget because of lack of use or that we don't use because we don't fully understand them. This book presents the ten most common of these principles that have the added benefit of being the most effective principles for generating profits easily and quickly. These principles run the gamut from operational management to personnel supervision, from strategic and tactical planning to financial management, in an understandable, practical way that is directly applicable to everyday business decisions.
The chapters of this book may be read sequentially or in any order as the reader has a need for specific information on a particular principle. On www.AskJerry-TheFixer.com, the reader will have access to practical tools and examples, at no extra charge, to help implement many of the principles cited in the book.