Contents include: What is a Unique Value Proposition (UVP)? The Test for a UVP Why it is critical to have a UVP Allstar Value Propositions 12 ways to determine your UVP Workbooks to get your ideas into action An Overview of The Programs Love It or Leave It Guarantee: free (and then discounted) commissions for a Buyer who needs to turn around and sell their home, for up to 10 years. Homes For Heroes: a Program of giving, providing rebates for community workers, including: Police, Firefighters, Teachers, Healthcare Professionals, Military and Veterans. CPO: Certified Pre-Owned Program: Sellers get an Appraisal and an inspection upfront, and offer a home warranty to the Buyers. Listing Storyboard: a landing page for a listing that features a Walking-Tour Video, an interview with the Sellers, and comments from friends and family. It can also be utilized as a landing page for a geographic area, a restaurant or any other business. Walking-Tour Videos: producing videos that capture the lifestyle of the home; includes a Memories Video that captures your Seller's memories of the home, for posterity. Coming Soon: a way of marketing listings before they are on the MLS, where permitted. Radio and Broadcast: a platform for sharing your real estate general knowledge. Priority Buyers and Sellers: Programs to help your Buyers and Sellers get organized, often before even meeting with them face-to-face. Sell For Free / Buy New: useful for Sellers of a home who are looking to purchase a new home with your preferred builders. Land Sales: a way of providing more marketing, should you decide to carry bare-land listings. Lease Option: methodology for making a lease option more palatable for all parties. Estate Planning: what to do in a sensitive environment, when a family death occurs, and more than one party may be involved in the sale of the property. Divorce: treating the parties involved with sensitivity, and applying a system to make sure that the sale is treated as fairly as possible. Mike Hicks' - The Promise: wrapping up the Programs with a system of delivering on a promise to give first rate service, and receiving referrals based on your impeccable service. How The Book Is Organized Chapter 1: Finding Your Unique Value Proposition, helps you better understand the UVP concept by exploring and identifying what is unique about you - what you love to do, and what you are passionate about - and tying that into your real estate business. This is accomplished through a common theme in business relationships: developing a stronger sense of trust and deeper connections with your clients, based on shared values, backgrounds, and interests. ? Chapter 2: AllStarCertified's UVP Programs address the process first, as a foundation for how you conduct your business. All Programs are fueled largely by 'anticipatory intelligence' - what we can do to help buyers and sellers enjoy the process more, and experience a better result - by anticipating stress points before they arrive, and derail your business relationship. Each Program addresses a customer issue I've experienced along the way. Chapter 3: About the Author - Where the Perspective Came From, shares more details about my life and work experiences, and insight into where many of my perspectives stemmed from.